Gamification Goes Global
Held on October 8th, 2013 in Istanbul, Turkey, Sanal Magaza brought together over 200 marketers, innovators, and technology enthusiasts in an event dedicated to unveiling the future of loyalty in the...
View ArticleThe Loyalty Weekly Roundup
GAME ON! #LMKTG Remember playing hard-to-get with your high school crush? Or maybe you still use the same game tactics today? Either way, chances are it probably worked. Humans have a natural desire to...
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Loyalty Weekly Roundup #Lmktg
Welcome back! Here is the loyalty news you may have missed this week: Maritz 2014 Loyalty Social Survey Did you miss the Maritz and Evolve24 presentation at the 2014 Loyalty Expo? Here are the slides!...
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Loyalty Weekly Roundup #LMktg
Welcome back! Here is the loyalty news you missed this week: Top 10 Loyalty Stories from the First Three Months of 2014 Apr 2014 | The COLLOQUY Quarterly COLLOQUY’s latest quarterly includes the most...
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Loyalty Weekly Roundup #LMktg
We already know loyalty programs are effective but can you recall joining one that just didn’t work for you? Share your experiences with us in the comment section below! I can’t tell you how many times...
View Article#LoyaltyDownload: Games vs. Gamification
The biggest challenge facing most loyalty programs today? Driving member participation. The best answer is to make use of every engagement tool at your disposal, but the trick is knowing which to use...
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Be a Game Designer
Can games like Angry Birds or Monopoly provide inspiration for customer loyalty programs? You bet. Barry Kirk and Bill Hennessy recently led attendees of a San Francisco conference on gamification in...
View ArticleLoyalty Programs Undergo Generational Shift to Attract Millennials
Is the traditional loyalty program model of rewarding points for purchases still relevant in attracting today’s ever-evolving and socially connected consumers? In a recent article on forbes.com, Barry...
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Is St. Louis the Next Silicon Valley?
Silicon Valley. It’s home to many of the world’s largest tech companies and hundreds of start-ups flock to the technology-rich region. The San Francisco Bay/Northern California area is synonymous with...
View ArticleMillennial Perspective: Building True Loyal Banking Relationships
I’m a Millennial. I am a loyal customer for Bank of America, and this is my story. When I visit my beloved hometown, I can’t help but notice there’s now a bank on practically every corner. The local...
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